PAVEX — BRAND NOTES FOR PRESS
Pavex Technologies Ltd · Accra, Ghana · pavexinc.com · press@pavexinc.com

THE MARK
Three steps rising left to right. Use it whole; do not rotate, recolour the
individual steps, add effects, or redraw it. The accent belongs on the bottom
step only.

WHICH FILE
  pavex-lockup-on-dark      symbol + wordmark, for black or dark grounds  (primary)
  pavex-lockup-on-light     symbol + wordmark, for white or light grounds
  pavex-lockup-mono-light   one colour, paper, where the accent cannot print
  pavex-lockup-mono-dark    one colour, ink, where the accent cannot print
  pavex-symbol-*            the mark alone; use only where "Pavex" is already stated
  pavex-wordmark-*          the wordmark alone

SVG is preferred at any size. PNG versions of the primary lockups are supplied
at 2000px wide for Word, Keynote and similar.

COLOUR
  Ink      #000000    the ground the brand is built on
  Paper    #F2F1EE    type and marks on dark
  Mint     #5FE0B0    the accent — bottom step only
Product brands, for reference, not for use with the Pavex mark:
  SusuPaa  #539183     Tripli  #FF6B3D     54node  #5B6CF2

TYPE
Inter, Bold (700) for the wordmark, uppercase, letter-spacing -0.02em.
Inter is licensed under the SIL Open Font License. The supplied logo files have
the wordmark converted to outlines, so no font is needed to use them.

CLEAR SPACE AND MINIMUM SIZE
Keep clear space around the lockup equal to the height of one step of the mark.
Minimum width: 120px on screen, 30mm in print. Minimum for the symbol alone:
18px on screen.

NAMING
"Pavex" in running text. "Pavex Technologies Ltd" in legal and press boilerplate.
Products are SusuPaa, Tripli and 54node — each has its own brand and its own site.